SEO market in the USA in 2018

 

In 2018, the search engine optimization (SEO) market in the United States should continue to grow, with an estimated $72 billion turnover. All the segments of the market are growing : SEO consulting services, SEO tools and participation to SEO events. Link purchase might be also a large part of the total spending, but this aspect is very sensitive and generally not made public.

Many SEO conferences: are they worth attend?

Conferences such as DigitalSummit are so successful that they are repeated all over the year throughout the USA. The last trend is that SEO is only a brick in the digital marketing strategy. While there are still a few 100 % SEO events such as SearchLove, Mozcon or State of Search, the most successful conferences mix SEO with complementary topics such as with the GrowthHackers and Social Media Marketing World conferences in San Diego, but also Pubcon, Inbound, SMX or Confluence.

Digital Summit Series: SEO and search, content, mobile, social

All those events share a excellent marketing and a promise that they are different. In practice, they are all rahter expensive, with little interest for any hi-level professional, as the conference model is too little interactive. In Europe, SEO events are smaller and more networking and experience sharing oriented.

Anybody from Europe that would want to attend any of those event need to fill a authorization to travel (see www.esta-usa-conseil.com). The travel might be difficult to make profitable, as the costs in the USA and especially in California, where most events take place, are very high. Regarding the business opportunities, they are less than obvious.